Tradeshow Environment Design
Weatherford operates in a very crowded space within the oil industry providing up-stream services. In order to attract new customers and maintain relationships with old ones, they attend a number of tradeshows each year. Unfortunately, the tradeshow space is equally as competitive and it is difficult to provide a unique experience. This is where our team came in. Weatherford approached our team at CMU to address their tradeshow situation, an avenue they recognize as having high potential for customer education and acquisition. We took this challenge through the product development cycle from identifying stakeholders and their desires to a final concept and business case. This project was completed as the capstone assignment for the Masters of Product Development program and Integrated Product Development course at CMU Spring 2014.
I served on the team as the lead mechanical engineer and an industrial designer among engineers and MBA students. My responsibilities included overall strategy of presented materials, conducting user research, and 3D concept development. Additionally, I served as team leader for the definition development phase where I led the team through the up-front user research process, distilling the research into meaningful insights, then defining the opportunity gap.
Product Opportunity | Wable
User Interface/User Experience Concept